Why do we need to do a search before filing a trademark?

Are you eager to kickstart the trademark process for your business? Before you rush onto the government website to file your application, there’s a crucial aspect we need to discuss. Did you know that over half a million trademark applications are filed every year, yet more than half of them end up denied? The primary reason for trademark denials often boils down to something known as the “likelihood of confusion.”

Now, you might assume that your application could be refused because another company is already using the exact same trademark. While this can happen, most rejections occur due to the perceived similarity between trademarks rather than a direct match. This is where comprehensive trademark searches come into play.

Why should you invest time and effort in conducting a comprehensive search? The key reason is that you don’t want to risk throwing your hard-earned money down the drain. If your application is denied, those funds won’t be refunded.

At Indie Law, our law firm specializes in helping clients navigate the trademark process successfully. One of the essential services we provide is running rigorous and thorough trademark searches before initiating the application process.

Here’s why it matters:

1. Cost Savings: Our comprehensive searches aim to identify any major red flags that could lead to trademark rejection. By addressing potential issues early on, we help you save money in the long run.
2. Strategic Drafting: Beyond cost savings, our goal is to strategically draft your trademark application. We work diligently to describe your goods and services in a way that sets your trademark apart as distinctly as possible from anything that might be considered too similar in the market.

So, before you dive headfirst into the trademark process, take the time to run a comprehensive search. It’s a crucial step that can save you money, time, and potential headaches down the road. Trust Indie Law to guide you through this essential process and set your trademark on a path to success.