As an entrepreneur, your brand is everything. It’s your identity, your reputation, and the heart of your business. But if you don’t protect it, you risk losing it all. That’s where Indie Law comes in—here’s why we’re the perfect partner for safeguarding your brand with trademarks.

Why Focus on Trademarks in the First Place?

Your brand is your most valuable asset, and trademarks are the legal shield that protects it. Whether it’s your business name, logo, slogan, product line, or even your podcast, trademarks give you exclusive rights to your brand. Without them, your business is vulnerable. 

The last thing you want is to build a name for yourself, only to get blindsided by a cease-and-desist letter from another business. Rebranding isn’t just costly—it’s heartbreaking. Trademarks give you peace of mind so you can focus on growing your business without worrying about legal headaches.

Why Work with a Trademark Attorney (and Not DIY)?

Over 500,000 trademark applications are filed every year, and the harsh truth is that most of them get denied. The odds of rejection are even higher if you try to handle it yourself or use bargain-basement form-filling services like LegalZoom or Trademark Engine. Why? Because the trademark process is long, detailed, and full of potential pitfalls. One small mistake can lead to a refusal—and you don’t get your money back if it happens.

In fact, many business owners have come to Indie Law after they’ve gone the DIY or bargain-brand route. By that point, they’ve already wasted time, money, and energy trying to fix avoidable mistakes. Worse, the delay often means extending their timeline to attain registration by over a year. That’s precious time when their brand remains vulnerable and unprotected.

Think of it like doing your own taxes or bookkeeping without any help. Sure, you could try, but the complexities can lead to costly errors (not to mention headaches). Similarly, cheap trademark services operate on a “garbage in, garbage out” system—they don’t review your application for accuracy or provide guidance on what’s likely to succeed. They just take your info, file it, and hit you with plenty of upsells along the way.

A trademark attorney, on the other hand, knows the ins and outs of the process and can significantly increase your chances of approval. When you work with Indie Law, you’re investing in getting it right the first time—saving yourself stress, wasted money, and a whole lot of lost time. Protecting your business should never feel like a gamble.

Why Indie Law?

At Indie Law, trademarks aren’t just part of what we do—they’re all we do. Unlike generalist law firms that juggle multiple practice areas, we’re laser-focused on helping entrepreneurs like you secure their brands. And we’re excellent at it. With over 1,000 trademarks filed and more than 150 glowing Google reviews, we’ve earned a reputation as the go-to firm for trademarks among business owners and even other lawyers.

What sets us apart?

1. Expertise and Team Support: You’re not just hiring one attorney when you hire Indie Law—you’re getting a whole team dedicated to your success. Every trademark application gets the attention it deserves from attorneys and teammates who live and breathe trademarks.
2. Stellar Client Experience: We know the #1 complaint about law firms is poor communication. That’s why we’ve built a client-first approach that keeps you in the loop every step of the way. The trademark process may be complicated, but we make it as smooth and stress-free as possible.
3. Transparent Flat-Fee Pricing: At Indie Law, we believe in keeping things simple and stress-free. While some services or firms might seem cheaper at first glance, they often hit you with hidden fees, upcharges, or hourly rates that quickly add up. That’s why we make transparency a priority. With our flat-rate pricing, you’ll know exactly what you’re paying upfront—no surprises, no confusing billing, and no unexpected costs down the road. Protecting your brand is too important to get sidetracked by unpredictable expenses. Our straightforward approach lets you focus on growing your business with confidence, knowing that your legal investment is clear and under control.
4. Trusted by Naming Experts: When it comes to brand names, Alexandra Watkins—naming strategist and author of the best-selling book Hello, My Name Is Awesome: How to Create Brand Names That Stick—knows what makes a name unforgettable. (Fun fact: she coined the iconic Wendy’s Baconator®!) We’re proud to say that Alexandra and other naming experts regularly refer their clients to Indie Law, making us their go-to trademark lawyer. When one of the most recognized experts in naming trusts us to protect her clients’ brands, you know you’re in good hands.
5. A Purpose-Driven Mission: At Indie Law, we don’t just protect brands—we protect the planet. Through our “Get a Trademark. Save the Planet®” initiative, we plant 20 trees for every trademark we file. When you work with us, you’re doing good for your business and the world.
6. Our Indie Law Promise: When we say "Trademarks are our jam," we mean it. It's all we do. And we stand behind our work with confidence. That’s why we offer simple, flat-fee pricing and something most law firms don’t—an actual promise of results. If your trademark application isn’t successful when you work with Indie Law, your next one is completely on us. No fine print, no gimmicks. Just our commitment to getting it right.

Let’s Protect What You’ve Built

Your brand deserves the best protection possible, and Indie Law is here to make it happen. Don’t leave something so important to chance—or a cheap shortcut. Work with a team that knows trademarks inside and out, puts your needs first, and has a proven track record of success—so you can protect your brand before getting blindsided by a cease-and-desist or forced into an expensive rebrand.

Ready to protect your business? Let’s talk.

Click here to book your free Brand Protection Call with Indie Law.