Choosing the right trademark law firm can be a game-changer for your business. But if you’re like many business owners, you might not know what to look for in legal help. That’s okay—you're not alone. With so many firms claiming to be the best, it’s easy to feel overwhelmed.

That’s why we’ve created a simple checklist of five essential questions to ask before hiring a trademark attorney. This guide will help you feel confident in your decision—and show you why Indie Law might be the perfect fit to help protect your brand.

1. How Much Experience Does the Firm Have With Trademark Law?

Trademark law is a complex, specialized field. It’s important to work with a firm that doesn’t just offer trademarks as a side service—but one that truly focuses on it.

Ask:

• How many trademarks have you filed?
  
• Is trademark law a core area of your practice?

According to the U.S. Patent and Trademark Office (USPTO), more than 400,000 trademark applications were filed in 2023 alone. With that level of volume, expertise really matters.

Why Indie Law? Trademarks are our main focus. We’ve helped thousands of entrepreneurs protect their names, logos, slogans, and more.

2. What Does the Pricing Structure Look Like?

Legal fees can be unpredictable. Some firms charge by the hour, while others may surprise you with hidden costs mid-process.

Ask:

• Do you use flat-fee or hourly billing?
  
• What exactly does the quoted fee include?
• Are there any additional charges down the line?

Transparent pricing builds client trust and satisfaction. According to Thomson Reuters, flat-fee pricing can improve the client experience and reduce confusion.

Why Indie Law?

We offer clear, flat-rate pricing—no hidden fees, no billing surprises. Our services are tailored to fit different business needs and budgets, so you can choose the right level of legal support with total clarity.

3. How Does the Firm Communicate With Clients?

Communication is key. You need a legal partner who is responsive, easy to understand, and available when you need them.

Ask:

• How do you communicate with clients (email, phone, Zoom)?
  
• What’s your average response time?
  
• Will I have a dedicated point of contact?
  

Surveys reveal that at least 50% of successful clients report dissatisfaction with their attorneys due to poor communication. Effective communication is essential to prevent client dissatisfaction and cultivate trust.

Why Indie Law? We pride ourselves on fast, friendly, and clear communication. You’ll always be in the loop and never feel like just another case number.

4. What Is the Firm’s Success Rate With Trademark Registrations?

Results matter. While no attorney can guarantee approval, a strong track record is a good sign that the firm knows how to get trademarks registered efficiently and effectively.

Ask:

• What percentage of your applications get approved on the first try?
  
• How do you handle office actions or refusals?
  

The USPTO reports that around half of trademark applications face issues during the review process, often requiring additional legal responses. Having a knowledgeable team in your corner is crucial.

Why Indie Law? We’ve helped thousands of clients register their trademarks and have a strong track record of guiding applications through to approval. Check out what our clients are saying in our Google Reviews to see real experiences from business owners like you.

5. Can the Firm Help With More Than Just Filing?

Filing your trademark is just the beginning. What happens if someone infringes on your brand? What if you need help enforcing your rights?

Ask:

• Do you offer trademark monitoring and enforcement services?
• Can you help with renewals and protecting my brand long-term?

Your trademark is an asset. You need a law firm that’s ready to support you through every stage of your business.

Why Indie Law? We offer full-service trademark protection—from application to enforcement—so your brand is safe today and in the future.

Final Thoughts

Choosing a trademark law firm doesn’t have to be complicated. By asking the right questions—about experience, pricing, communication, success rate, and long-term support—you can find a partner who truly understands your business needs.

At Indie Law, we’re passionate about helping entrepreneurs protect what makes their brands unique. If you're looking for a team that’s knowledgeable, transparent, and easy to work with, we’d love to connect.

✅ Clear, flat-rate pricing
✅ Trademark specialists
✅ Proven results
✅ Ongoing brand protection
✅ Stellar communication