Have you ever wondered about the distinction between that little TM symbol and the circle R symbol when it comes to trademarks? Once you understand this difference, you won't be able to unsee it. In the United States, there are two primary layers of trademark protection, and understanding them is essential for safeguarding your brand.

Common Law Trademarks: One layer of trademark protection is what we call common law or automatic trademarks. Simply by being in business and using your brand name or logo, you automatically gain some trademark rights. However, these common law rights are relatively weak and not very reliable for long-term brand protection.

The TM Symbol: The key difference between the two symbols lies here. You can use the little TM symbol next to your business name or logo without any formal registration or fees. It's a way to indicate that you're claiming rights to your brand, even if you haven't gone through the official trademark registration process yet.

The Circle R Symbol: On the other hand, the circle R symbol (®) signifies a registered trademark. To use this symbol, you must apply for trademark registration, a process that involves some paperwork and fees. However, it's an investment that pays off. When you obtain the Circle R, it provides solid proof of exclusive ownership of your brand.

Having the Circle R symbol next to your brand name or logo sends a powerful message to others—it says you're serious about building and protecting your brand. It demonstrates that you've taken the necessary steps to secure your intellectual property.

What Should You Do? If you haven't already, start using the TM symbol to indicate your claim to your brand. It's a simple way to begin establishing your trademark rights. However, don't stop there. Waiting to initiate the trademark registration process means delaying the added protection and prestige that comes with the Circle R symbol. It's a step worth taking to ensure the long-term security and success of your brand.

In conclusion, understanding the difference between TM and ® symbols is crucial for any business owner. While the TM symbol is a good starting point, working towards obtaining the Circle R symbol through trademark registration provides your brand with a higher level of protection and credibility in the competitive business world. So, why wait? Take the necessary steps to protect your brand and start using that Circle R proudly.

Are you ready?

Now, if you're ready to take that important step in safeguarding your brand, don't hesitate to reach out to Indie Law. We are specialists in trademark law and will handle the entire process for you. If you are unsure - Indie Law has secured over 900 trademarks for brands across the US and is 5* rated on Google with 130+ reviews from satisfied clients! Book a call with our knowledgeable and friendly team today, and we'll take care of everything, ensuring a smooth and successful trademark journey. So what are you waiting for? Start the process to protect your brand TODAY by giving Indie Law a call. Your brand deserves protection – let Indie Law make it happen!