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The value of a Registered Trademark

The Value of a Registered TrademarkNowadays the value of a brand cannot be put in monetary terms only, it is important to consider the influence that branding has in our day to day life. To give an example, what is the first image that comes to mind when we say Soda?...

The true cost of rebranding

The true cost of rebrandingPicture this situation: after a hard year of work building your business, you finally make time for a big family vacation. You’ve been planning this for months, a dream vacation in Hawaii. As the plane lands in Hawaii on a particularly sunny...

What is infringement and how do you know if you are guilty of it?

What is infringement and how do you know if you are guilty of it?One of a business owner's worst nightmares is to receive a "Cease and Desist" letter one day. If you receive one, it could mean you have to start from scratch and rebrand your business! However, one of...