A Trademark Lawyer to Protect Your Business Name

As you choose a name for your business, you want to make sure it doesn’t infringe on anyone else’s trademarks and that it’s distinct enough that you can have strong trademark protections for it yourself. With a U.S. trademark registration in place, you can rest assured that (1) you’ve minimized your chances of running into trademark disputes down the road, and (2) you’ve secured your exclusive trademark rights to deter others from stealing your business name.

Protecting Your Business Name Online

In today’s increasingly entrepreneurial society, it is becoming more likely that someone owns the rights to a domain name, social media profile, or online account that matches your business name. This can really confuse your customers and make it difficult for them to find you.

With a US registered trademark in place for your business name, you are in a much stronger position to get the rights to such domain names and social media profiles.

Protecting Your Business Name as a “Words Only” Trademark

When protecting your business name as a trademark, it is generally recommend to first apply for a “words only” application. This tends to give you the broadest possible protections for your business name.

It can also be extremely helpful to consult a trademark lawyer before you commit to a business name. Indie Law can help conduct searches and offer strategic advice in case an alternative name or a tweak to your business name might increase your chances of a trademark application being successful.

Protecting Your Business Name in a Stylized Form

A trademark application can also be filed in such a way to protect not just the words that make up your business name, but also the way it is styled. Most businesses these days have their business name displayed in some kind of stylized manner on their website, business cards, etc. If you have worked with a graphic designer or branding expert, it may be worth applying for your trademark registration in such a way as to protect the stylization of the name in addition to the name itself.

Protecting the stylized form of your business name prevents other business names from owning trademarks for similar looking name designs, even if the words themselves are different. You can even claim exclusive rights to the coloring of your business name if that is a valuable and distinctive element of your brand.

Protecting Your Business Logo

Your business logo may include the full business name, but that’s not always the case. Whether your logo includes and words or not, it’s still possible to protect it is a trademark. If you have invested significantly in a logo for your business, it’s important to register that logo as a trademark so that you can more easily prevent others from copying your logo.

Indie Law can work closely with you and your design team to help you identify and secure trademark rights for logo concepts before you even launch. That way, you can pivot during the branding process as needed and reveal your logo with powerful trademark protections already behind it.

Contact Our Trademark Law Firm to Protect Your Business Name

Trademark attorney Joey Vitale will use specific strategies to help you protect your business name in the way that makes the most sense for your situation.

The longer you wait to apply for a trademark registration to protect your business name, the more difficult it becomes to protect. With hundreds of thousands of trademark applications being filed a year, there is a strong risk that someone will apply for a similar business name and weaken your rights.

We would hate for you lose your rights to the business name you’ve already committed to. That is why it’s crucial to watch this free video series, where attorney Joey Vitale highlights the top 4 trademark mistakes to avoid and breaks this stuff down in plain English. If you have any questions or need assistance, call us at (312) 766-6889 or use our live chat feature on the bottom right corner of your screen.