Hashtags within social networks revolutionized the marketing world as they created a way in which people can find and learn about one’s product or business. Understanding how to utilize a hashtag within the trademark world presents a set of benefits that are important to familiarize oneself with.
It is common to wonder whether trademarks have an effect within social networks when using them with a hashtag, especially when small companies try to broadcast themselves using marketing strategies with their logo, phrases, or names. Tiana Mann explains that there are no specific rules pertaining to the use of hashtags in relation to trademarks.
The way in which one differentiates a product or business within the market is how people often define the concept of a trademark. Hashtags can be categorized within the category of trademarks, however, they still have to undergo distinguishable analysis that any other word mark would go through.