Trademarks Made Simple. Brands Made Strong.

At Indie Law, we make trademarks easy and empowering for modern business owners.

We believe every brand deserves protection. Legal support should feel clear, calm, and confidence building. Not confusing. Not overwhelming.

We focus exclusively on non litigation trademark protection. That focus allows us to deliver expert guidance, streamlined systems, and an experience that feels effortless from start to finish.

book your Free Consult

You're in the right place if:

You have built a brand you care about and want to protect it correctly

You are planning for growth and want your intellectual property secured

You want to move forward knowing your brand is legally protected

You feel overwhelmed by legal jargon and online research

You want your intellectual property secured so expansion protected.

You want specialists, not generalists

BOOK YOUR FREE TRADEMARK CONSULT

A Track Record You Can Trust

500+ applications filed per year

99.7% filing success rate

Featured on 50+ podcasts and media outlets

Trusted by 7-8 figure businesses nationwide

200+ 5-star reviews

We are one of the only law firms in the world focused exclusively on non litigation trademark matters operating at this scale.

Our Story

2017 to 2018

Firm launched to help entrepreneurs with all kinds of legal matters.

2019 to 2022

Niched down to trademarks and brand protection.

2023 to 2024

Operations scaled with optimized workflows and AI integrations.

2025 to 2026

Amplified visibility, industry recognition, and category leadership in modern trademark protection. Client volume quadrupled in less than twelve months.

We did not grow by adding more services.
We grew by doing one thing — trademarks — exceptionally well.

Book a Free Call

Meet the Team

Our lean, empowered team operates across four core departments:

Joey Vitale

CEO & Founding Trademark Lawyer

A man with short dark hair, wearing a dark blazer and black shirt, stands outdoors leaning against a wall, smiling with arms crossed.

Joey Vitale

CEO & Founding Trademark Lawyer

Joey Vitale is the founder and CEO of Indie Law, an award-winning trademark law firm that helps business owners protect the brands they worked so hard to build. Since launching Indie Law in 2017, he has led the team in filing well over a thousand trademark applications and earning hundreds of five star reviews from happy clients. Joey is known for making a complicated legal process feel clear, calm, and human.

Before Indie Law, Joey almost left the legal field entirely because the traditional practice of law did not fit his peace maker nature. When he created his own firm around being kind, approachable, and honest, everything clicked. Today, Joey spends his time leading the leadership team, refining systems, and teaching business owners how to reduce risk and build brands that last.

Reyna Fisher

Director of Client Care & Fulfillment

Woman with long dark hair and a beige cold-shoulder top smiles outdoors, with a blurred background of greenery and a building.

Reyna Fisher

Director of Client Care & Fulfillment

Reyna Fisher is Indie Law’s Director of Client Care & Fulfillment and a key member of the leadership team. She has spent years leading teams to have the lowest heart rate in the room and building systems that don’t just run efficiently, they serve people well. Reyna oversees the client journey from the moment they sign on through searches, filings, and USPTO updates, coordinating the many moving parts of the trademark process so clients always know what is happening and what comes next. She believes the best operations are rooted in clarity, empathy, peace, and data.

With a background in counseling psychology and a mind for automation, Reyna brings a unique lens to law firm leadership, seeing both the person and the process. She loves solving problems, ideating, and making the complex feel simple, whether she is streamlining fulfillment, leading cross functional teams, or integrating AI powered tools. Her goal is always the same: create structure that gives people space to thrive and prove that business can be both strategic and compassionate.

Jaime Adams

Director of Operations & Administration

A woman with wavy light brown hair, wearing a floral shirt, smiles outdoors with a blurred background.

Jaime Adams

Director of Operations & Administration

Jaime Adams serves on Indie Law’s leadership team as Director of Operations & Administration. She oversees the firm’s day-to-day workflows, supports HR and admin functions, and helps turn big picture goals into clear projects the team can follow. When a plan needs to move from idea to done, Jaime is often the one building the process and keeping things on track.

Jaime has a strong eye for detail and loves creating simple systems that actually get used. She helps make sure clients get a consistent, reliable experience from first contact through final steps. The team counts on Jaime to keep operations running smoothly so every department can do its best work.

Kandis James

Director of Client Growth

A woman with long blonde hair wearing a black sweater smiles at the camera against a plain white background.

Kandis James

Director of Client Growth

Kandis James is Indie Law’s Director of Client Growth and serves on the firm’s leadership team. She oversees the full client growth ecosystem from marketing and lead generation through to client enrollment, helping create a seamless, high conversion process that attracts quality clients and gives them a strong experience from first touch through onboarding. Kandis leads the consultation team that speaks with potential clients, asks smart questions, and helps each person choose the level of brand protection that fits their goals and budget.

Kandis also supports and coaches our brand protection team so they have the strategy, systems, and language they need to consistently enroll and serve new clients. She reviews calls, refines scripts, and works closely with marketing and fulfillment to keep every step aligned. Her focus is simple: build a sales system that feels honest and supportive, uses data to improve over time, and helps business owners make confident decisions instead of feeling pressured.

Katie Soy

Director of Marketing

Woman with long brown hair, wearing a wide-brimmed burgundy hat and matching blazer, smiles outdoors with blurred greenery in the background.

Katie Soy

Director of Marketing

Katie Soy is Indie Law’s Director of Marketing and a member of the leadership team. She helps shape the firm’s story in the market and oversees the marketing department, including messaging, campaigns, and content that speak to online business owners, course creators, and service providers. Katie partners with Joey and the team to make sure every ad, email, and webinar points back to the same simple idea: protect your brand before there is a problem.

With a strong background in storytelling and strategy, Katie turns complex legal concepts into clear, engaging language. She thinks in terms of client journeys, from first touch to long term relationship. Katie’s work supports steady lead flow, stronger brand trust, and communication that feels like a real conversation instead of legal jargon.

Gerald Presas

Marketing Systems Manager

A man with a shaved head and a short mustache and goatee, wearing a blue shirt, stands outdoors with greenery in the background.

Gerald Presas

Marketing Systems Manager

Gerald Presas is Indie Law’s Marketing Systems Manager. He helps keep the firm’s marketing engine running day to day by turning big ideas into clear tasks and timelines. Gerald supports the marketing department with campaigns, content, and special projects, and he coordinates the marketing VA team so work moves forward without getting stuck.

Gerald loves clear systems, checklists, and data. He keeps tools updated, tracks results, and spots details others might miss. The team counts on him to bring order to busy seasons and to make sure marketing efforts stay organized, consistent, and on brand.

Almira Avila

Client Care Manager

A woman with long brown hair and glasses, wearing a light gray blazer and black top, is smiling at the camera against a plain light background.

Almira Avila

Client Care Manager

Almira Avila is Indie Law’s Client Care Manager and the primary point of contact for our clients. She is usually the person behind the emails and updates, guiding clients through each step of the trademark process from onboarding through filing and follow up. Almira tracks deadlines, gathers key details, and coordinates the many small tasks that need to happen on every matter.

Clients know they can rely on Almira for clear, kind, and timely communication. She keeps tools and trackers current, follows through on open items, and makes sure clients always know what is happening and what to expect next. Her steady presence is a big reason the Indie Law experience feels personal, organized, and low stress.

Bianca Bautista

Growth & Operations Manager

A woman with shoulder-length dark hair wearing a light blue blazer and white top stands outdoors with arms crossed, trees and greenery in the background.

Bianca Bautista

Growth & Operations Manager

Bianca Bautista is Indie Law’s Growth & Operations Manager. She supports both the client growth side of the firm and the internal admin and ops work that keep things moving. Bianca works closely with the team on scheduling calls, preparing details for the sales team, handling follow up, and keeping core processes up to date.

Bianca brings calm, steady energy to fast paced days. She is skilled at juggling moving pieces, updating systems, and making sure both clients and teammates have what they need. Her work helps the growth and operations teams stay in sync so calls, projects, and client tasks all run smoothly.

Chi Oriji

Brand Protection Coordinator

Paul Hughes

Brand Protection Coordinator

Amber Quinn

Trademark Support Coordinator

Each department is led by someone who owns outcomes, manages priorities, and operates with autonomy.

We rely on documented systems, global talent, and clear playbooks so our clients experience speed and clarity every time.

Meet the team

Discover Why Our clients love us

What Our Clients Say

A large, bold, blue closing quotation mark symbol on a light gray background.

Joey and his team at Indie Law are the best! Having someone to consult for legal things has made such a difference.

— BIANCA SANSOSTI

Executive Strategist & Business Coach, H2H®
Trademark Client
California, USA

Great trademark lawyers that hold your hand throughout the process. They make it super easy. 10/10 would recommend!

— NATHAN E. HARRIS

Managing Attorney, Abogados Centro Legal
Trademark Client
Alabama, USA

Incredibly communicative, easy to work with, and a smart approach. Can’t recommend Indie Law more highly!

— BRYAN KRAMER

Executive Strategist & Business Coach, H2H®
Trademark Client
California, USA

This kind of legal support is something every small business needs! I’m so grateful for Indie Law and their whole team.

— ASHLEY JANKOWSKI

Founder, The Type Set Co.®
Trademark Client
Atlanta, USA

I’ve always been incredibly impressed with Joey’s professionalism. His team is fantastic! You’re in the rights hands with Indie Law!

— RIANNA HILL

CEO & Founder, Pancake Digital Solutions®
Trademark Client
Wyoming, USA

Grateful to have chosen Joey’s incredible team at Indie Law for my trademark registration. They did such a phenomenal job.

— BRENDEN KUMARASAMY

Speaking Coach, MasterTalk
Trademark Client
Montreal, Canada

Ready to protect your brand?

book your Free Consult